Privacy Policy
At Superior Interior, we are committed to protecting your privacy. We collect
personal information only when necessary to provide you with the best possible
service or to contact you with relevant and beneficial information.
By placing an order, submitting your details through our website, or providing
us with your personal information in any other way, you agree to the terms of
this Privacy Policy.
If you provide us with the personal details of friends or family members
(for example, to arrange delivery on your behalf), you are responsible for
informing them of how their information will be used and for obtaining their
consent before sharing their details with us.
What Information Is Being Collected?
We use cookies to monitor website performance, improve site
functionality, and enhance your overall browsing experience.
If you choose to join our mailing list, we securely store your email address on
a password-protected server. Your information is never shared with third
parties and is used only to send you relevant offers and updates.
When you make a purchase, we store your name and contact
details in a secure, password-protected database that is accessible only to
authorized staff. This information is essential for processing and fulfilling
your order.
If you purchase a product eligible for VAT exemption, such as
an electric rise and recline chair, and meet the qualifying criteria, you will
be required to complete a declaration form. This information is retained as
evidence and may be presented to relevant government authorities during
inspections.
If you use our finance options, the finance provider will store
and manage the information necessary to maintain your finance agreement.
If you choose to purchase an extended warranty or accidental
damage cover, the third-party provider will retain your details to ensure
efficient after-sales support.
For any service-related issues after delivery, we may share
your name and contact details with suppliers or authorized service providers
to resolve the matter. This may include national service companies or
specialist contractors.
From time to time, we may ask for your permission to use your name, feedback,
or image in our advertising or on our customer feedback pages.
Your consent will always be obtained in advance, and we will clearly explain
how your information will be used.
Please be aware that interacting with our social media
channels may involve sharing personal information in accordance with each
platform’s privacy policies.
If you submit information through a feedback form, a copy is sent securely by
email to our management team and stored in an encrypted database as a backup.
These records are periodically reviewed and deleted when no longer required.
How Is It Collected?
Most of the personal information we collect is provided directly by you when
you place an order with us, including your name and contact details.
We also collect your information when you choose to subscribe to our email
communications, typically through our website.
Why Do We Collect Your Details?
Under the General Data Protection Regulation (GDPR), which came into effect on
25 May 2018, we are required to have a lawful basis for collecting and using
your personal data.
We rely on what is known as legitimate interest as our legal
basis for processing your information. This means that we use your data in a
way that does not override your rights and freedoms and is necessary to
support our business relationship with you.
The information we provide to you—such as care guides, marketing materials,
copies of your documentation, and other relevant communications—is intended
to benefit both you as our customer and us as a company. Maintaining accurate
records enables us to deliver the highest possible standard of service.
While developing this Privacy Policy, we carefully assessed the potential
impact of data collection on your rights and privacy. We remain committed to
regularly reviewing our practices and ensuring that your interests are
balanced and protected over time.
How Do We Store Your Data?
Your personal data is stored only on secure, password-protected computers and
servers. Access is strictly limited to authorised staff on a need-to-know
basis.
We retain your information only for as long as necessary to complete
transactions, meet legal and regulatory requirements, and provide you with
information that we believe may be relevant or important to you.
Who Will It Be Shared With?
We only share your personal data on a strict need-to-know basis and only when
it is necessary to provide our services to you.
In certain circumstances, we may share your information with trusted
suppliers, delivery partners, or service providers, such as furniture repair
specialists, where this is essential to fulfil your order or resolve a
service-related issue.
We may also share limited personal data with carefully selected marketing
service providers for legitimate business purposes, such as sending you
relevant communications that may be of interest to you.
All third parties we work with are required to handle your data securely and
in accordance with applicable data protection laws.
Your Rights
- You have the right to request details of the personal data we hold about you.
- You have the right to ask us to correct or update any inaccurate or outdated information, free of charge.
- You have the right to opt out of marketing communications at any time.
If you have any questions about this Privacy Policy or how your data is handled,
please do not hesitate to contact us.
